When a coffee company wants to sell coffee, they put together a budget just for marketing so that they can run ads, mail flyers, hire content marketers, and find stores to place signs. This all costs money, and can get expensive. What if you didn’t have the marketing budget? How could your organization survive? Continue reading –>
Getting married is one of the most exciting times in life. Planning every part of the wedding is exciting. One important part of planning your special day is your wedding website. Today, everyone has a smart phone in their pocket, so building a wedding website is an important way to keep each guest updated and share your special love story. To help with your wedding planning, here’s a checklist to help get your wedding website built easily. Continue reading –>
When it comes time to deep-clean your bathroom or kitchen, it makes you wonder how so much dirt and grime could appear in all of those cracks and crevices. Giving everything a good scrub is a good thing to do every few months. Not only is it good to deep-clean your kitchen and bathroom, but also your website. Believe it or not, your website can have a lot of ‘dirt and grime’ too.
Continue reading –>
In the past, if you wanted to learn how to code, you’d have to order a specialized book from the library. After waiting two weeks for it to come in, you could start to learn. It took awhile just to get started. Continue reading –>
You’ve setup your website and you’re starting to get traffic to your pages. Building a website can be hard work, but you’ve made it this far. Now, how can you get visitors to stay on your website and look over your pages?
Continue reading –>
As they do when shopping for a car, WordPress hosting customers face a bevy of questions when determining which plan to drive off the lot. How fast do you want to go? How comfortable is the ride? What safety measures will protect you in case of a crash?
Continue reading –>
So, you have built your site, and everything looks great. You love the look and feel, it loads quickly, and your customers have begun flocking to it. Now you need some way to gather information from them. Whether you want to provide a way for them to email you without exposing your email address to the world, create a survey to learn about your visitors, or perhaps design a call to action to collect their information, WordPress makes creating and using forms easy.
Continue reading –>
When building your WordPress site, you should treat making your brand identity stand out as vital to your site’s success.
You need to ensure that your site aligns with your company’s image, goals, and values. You also need to remove any elements that might confuse visitors as to your objectives, personality, and investment in your own brand. To reach those goals, you need to find ways to add touches of your company’s personality while stripping out any extraneous information or references to other brands (like the maker of a WordPress theme).
Continue reading –>
When building a site to engage your customers, you actually want it to be able to interact with them. Sure, compelling words, pretty pictures, and entertaining videos can provide a lot of reasons for people to visit your site, but what if they need to talk to you? What if you want them to have a way to get an answer to their question right now, instead of a few days later (after you discover their email in your spam folder)?
Continue reading –>
Whether sharing stories about your life or selling a product, images have become essential to the modern website. If you think about your own experience on the web you will probably agree that websites with great images and design draw and keep your attention better than those comprised almost entirely of text. And, those images need to be high quality. Indeed, research by Skyword found that content containing “compelling” images averaged 94 percent more views than those with less eye-catching pictures.
Continue reading –>
Long an industry leader in web hosting, InMotion Hosting has taken steps to improve its services even more with its NEW WordPress Hosting, which provides a combination of hardware and software designed to further enhance speed, performance, and reliability of any WordPress site.
Continue reading –>
Everyone loves a fast-loading website. Website owners, site visitors, and even Google all have a special place in their hearts for websites that load quickly and efficiently. Excessive load times can drive away site visitors, prevent conversions, and cause a site to rank lower in search engine results pages.
Continue reading –>Google Workspace, formerly known as G Suite, is Google’s answer to a number of different productivity problems facing most companies and organizations.
In one suite of tools, it offers solutions for email, word processing, spreadsheets, presentation decks, shared calendars, cloud storage, virtual conferencing, and much more. It offers these solutions at an affordable entry point of $6 per month per user. But, what do each of its tools have to offer your organization?
Continue reading –>
A great content management system (CMS), over 1 million users globally have used Drupal to build powerful websites on the Internet. However, to maximize the search engine optimization (SEO) of a website built with a CMS like Drupal, you must configure the site with the proper settings. Let’s look at the basic steps you should take to optimize a fresh install of Drupal.
Some keys to business success are timeless. The customer is always right. You should build solutions, not products. The best advertising doesn’t feel like advertising. Here are the top 6 Keyword Research Mistakes site owners make when implementing a search engine marketing strategy.
Continue reading –>Family of Brands
