4 Ways A Professional Email Address Can Help Drive Sales

4 Ways A Professional Email Address Can Help Drive Sales

A professional email address is something you need no matter what kind of business you run.

Whether you want to reinforce your brand, build trust with your client base, or just appear more professional to potential prospective customers, a professional email address offers a plethora of benefits for you and your business.

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How to Blog for Small Businesses: Best Practices for Business Blogs

blogging for businesses

You’ve heard it time and time again. To increase traffic and business to your website, create a blog. However, if you’re going to create a blog, you need to make sure you’re implementing it correctly in order to reap the benefits. This article will walk you through the best practices for business blogs so you can blog with your best foot forward. 

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Business Startup Checklist

checklist

There are some advantages to providing web hosting to 170,000+ customers over the past 20 years. As small business owners ourselves once, we sought out to create a web hosting company that speaks TRULY to those looking to create a solid website that represents the digital home of their brand.

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Is a Blog Necessary For Digital Marketing?

Is a blog necessary for digital marketing?

Do you need a blog to take advantage of digital marketing trends and best practices? Maybe, maybe not, but how can you know for sure? Creating a blog component on your website can greatly increase your overall web presence, and attract valuable, qualified leads. But, if used improperly, it can detract from your other marketing efforts. Continue reading –>

What is an RFP?

Learn What is an RFP

A request for proposal or RFP is an official document calling for companies to submit bids or offers to perform a service or deliver products. Follow along and we’ll explain what is an RFP and when to use one. Then we’ll compare an RFP, Request for Quote (RFQ), and Request for Information (RFI).

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Opt-In Email Hacking (For The Ethical Marketer)

Opt-in email

Opt-in email is not magic, sometimes it happens organically. In helping a friend with their website a few months ago, we encountered a problem with spam in the comments section. The website quickly gained in popularity, and there were many legitimate comments sprinkled in with the spam. We wanted to control the spam situation without stifling any legitimate comments.

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Open Source Projects to Follow in 2021

Open Source Projects to Follow in 2021 Title Image

Every day, more and more open source projects appear in the software landscape. But not only that, communities of volunteers from all over the world revolve around these projects to support their growth and development. And we, the end users, benefit from this collaboration by having access to free (or at least affordable) software to help us get things done and take care of business.

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Best Practices for Online Marketing

Best Practices for Online Marketing - header image

The best way for you to exercise your marketing muscles is to jump in and immediately get yourself going with your planning and strategies.  Best marketing practices should start with first setting proper expectations while concentrating on the competition, consistency, and conversion of your efforts. 

You should also make use of the tools around you including the examples set by the successful companies that are your competitors or peers.  We will focus on 7 lessons that you can learn from simply observing how Apple delivers its marketing materials to the public.

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6 Tips for Creating an Engaging E-commerce Store

6 tips for creating an engaging e-commerce store | InMotion Hosting

In the highly competitive world of e-commerce, setting yourself apart from other vendors is crucial, and it can be achieved through a combination of superior products, competitive pricing, and an exceptional ecommerce host. However, in an industry where competition is fierce, relying solely on product quality and pricing may not be enough. A generic or uninspiring online store can present significant challenges in selling even the most outstanding products.

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Why It’s Important to Keep Your Privacy Policy Updated

Why it's important to keep your privacy policy updated  |  InMotion Hosting

When you think about Privacy Policies, you probably dread the thought of reading through endless amounts of “legalese” that the average human being tries to avoid at all costs.

Oftentimes, these policies are hidden under layers and layers of content on websites. And for many, this is for good reason: businesses are not inclined to incorporate 100-page policies on websites meant to convey an enticing brand for current and potential customers. 

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Understanding The Process Behind Email Delivery

Learn about how email delivery works | InMotion Hosting

When troubleshooting email issues, it’s a good idea to re-familiarize yourself with the process behind email delivery and how your host processes email.

Becoming better acquainted with how email works will help you troubleshoot issues you may have in the future. While it may seem anachronistic, email is still an important part of the Information Technology landscape.

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