Welcome to our comprehensive resource hub tailored to ecommerce businesses, where the path to success in the online marketplace comes to life. Within these pages, you’ll find a wealth of insights and strategies that span the spectrum of ecommerce operations. From optimizing your product listings and enhancing customer experience to implementing effective marketing techniques and mastering the logistics of online sales, our content is designed to equip you with the tools needed to thrive in the competitive world of ecommerce. Whether you’re a budding entrepreneur or a seasoned ecommerce professional, join us as we explore the dynamic strategies that will elevate your online business, foster customer loyalty, and drive sustainable growth in the ever-evolving digital commerce landscape.
Website hosting providers typically offer set packages with different features customers can choose from based on their needs. One of the important decisions businesses have to make is whether the IP address that comes with their server is sufficient or if they need to upgrade to a dedicated IP address.
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When building your WordPress site, you should treat making your brand identity stand out as vital to your site’s success.
You need to ensure that your site aligns with your company’s image, goals, and values. You also need to remove any elements that might confuse visitors as to your objectives, personality, and investment in your own brand. To reach those goals, you need to find ways to add touches of your company’s personality while stripping out any extraneous information or references to other brands (like the maker of a WordPress theme).
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Personalized marketing has become the buzzword of choice for modern marketers. In personalized marketing, one focuses on strategies that emphasize initiatives and messaging targeted at the individual prospective customer. Using different forms of automation and data analysis, the marketer communicates with the prospect in a manner tailored to that individual. It often includes using the prospect’s name, shopping preferences, and other data to make them feel like you are speaking directly to them. Continue reading –>
Finding the right domain name, choosing a design, and figuring out a compelling user experience. These are the steps most people think about when setting up their website. Yet, once it is built, how do you get actual visitors? Will it cost money to get a site noticed?
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As we live more and more of our lives online, opportunities in web hosting have exploded. Going hand-in-hand with this, reseller web hosting services have also seen unprecedented growth.
As every reseller’s aim is growth, having a long-term hosting partner with outstanding customer service, transparency, and reselling tools is key. Resellers also need to remember that growth requires scalability, not just a one-size-fits-all approach. Fortunately, InMotion Hosting meets all of these criteria, and offers highly competitive prices and other desirable features. Continue reading –>
Google Workspace, formerly known as G Suite, is Google’s answer to a number of different productivity problems facing most companies and organizations.
In one suite of tools, it offers solutions for email, word processing, spreadsheets, presentation decks, shared calendars, cloud storage, virtual conferencing, and much more. It offers these solutions at an affordable entry point of $6 per month per user. But, what do each of its tools have to offer your organization?
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As an online retailer, how do you bring more customers to your website? Especially, customers that are ready to buy. That’s exactly the question that Mountaineer Brand asked itself just over a year ago. Selling natural handmade beard supplies such as oils, balms and shaving products, the small brother-sister team brought on an SEM agency in July 2015 to help the company reach more shoppers. Continue reading –>
Emailing leads and your current customer base can serve as one of the key strengths in your ongoing marketing efforts. As Daniel Newman pointed out less than a year ago, “Email is definitely NOT dead.” Continue reading –>
I’ve got some good news and some bad news…
The bad news is that getting your website live was the easy part. InMotion Hosting makes sure of that! The hard part is still to come… now you need to develop content for your site that will attract, engage and convert visitors into prospects and ultimately customers.
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As the year 2015 winds down to a close, it’s time to start looking forward to 2016 and beyond. Digital marketers and SEO professionals are always looking to the future so they can be ready for the changes that are no doubt coming. Google is constantly pursuing a better search experience. This results in changes to how they index and rank pages, resulting in changes to SEO tactics. Continue reading –>
Entrepreneurship, despite the recovering economy, is a booming industry. Small businesses are, and continue to be, the backbone of the economy. With that, we wanted to give a shout out to all of our customers, friends, and family that are either thriving or aspiring to become entrepreneurs. Continue reading –>
Internet security has always been a major concern for businesses and website owners. In today’s online world, these threats are becoming more and more widespread and diverse in nature. With so many attack vectors and vulnerabilities being discovered daily, it’s more important than ever that you keep a close eye on potential security risks. In this article, we’ll go over some of the best practices you can employ to keep yourself and your website protected. Continue reading –>
You started your very own business; congratulations! Now that you’re a business owner, have you ever wondered about the possibilities for advancing your business online? This article will walk you through the essentials necessary to growing your business online. Continue reading –>
The inevitable slow-down that is often associated with the summer months is upon us. School is out, the heat is in full swing, and summer vacations are on everyone’s mind. The high temperatures of the summer months may leave you with low energy levels at the office as you fantasize about relaxing at the beach, kicking back and sipping on a mai tai, and wanting to be anywhere but the work place. Don’t let the summer daze bog you down! Use this time to be productive both in and out of the office.
Continue reading –>The key to developing a profitable company is a growing customer base interested in purchasing your goods or services. In order to build this demand, it is critical to create a process for scouting and developing new clientele. Building your customer base will take time and effort but the important part is to focus on finding out who your target audience is, where to find them, and how to captivate them. Continue reading –>
