Business

Personalized marketing has become the buzzword of choice for modern marketers. In personalized marketing, one focuses on strategies that emphasize initiatives and messaging targeted at the individual prospective customer. Using different forms of automation and data analysis, the marketer communicates with the prospect in a manner tailored to that individual. It often includes using the prospect’s name, shopping preferences, and other data to make them feel like you are speaking directly to them. Continue reading –>

Finding the right domain name, choosing a design, and figuring out a compelling user experience. These are the steps most people think about when setting up their website. Yet, once it is built, how do you get actual visitors? Will it cost money to get a site noticed?

Emailing leads and your current customer base can serve as one of the key strengths in your ongoing marketing efforts. As Daniel Newman pointed out less than a year ago, “Email is definitely NOT dead.” Continue reading –>

I’ve got some good news and some bad news…

The bad news is that getting your website live was the easy part. InMotion Hosting makes sure of that! The hard part is still to come… now you need to develop content for your site that will attract, engage and convert visitors into prospects and ultimately customers.

Entrepreneurship, despite the recovering economy, is a booming industry. Small businesses are, and continue to be, the backbone of the economy. With that, we wanted to give a shout out to all of our customers, friends, and family that are either thriving or aspiring to become entrepreneurs. Continue reading –>

The inevitable slow-down that is often associated with the summer months is upon us. School is out, the heat is in full swing, and summer vacations are on everyone’s mind. The high temperatures of the summer months may leave you with low energy levels at the office as you fantasize about relaxing at the beach, kicking back and sipping on a mai tai, and wanting to be anywhere but the work place. Don’t let the summer daze bog you down! Use this time to be productive both in and out of the office.

The key to developing a profitable company is a growing customer base interested in purchasing your goods or services. In order to build this demand, it is critical to create a process for scouting and developing new clientele. Building your customer base will take time and effort but the important part is to focus on finding out who your target audience is, where to find them, and how to captivate them. Continue reading –>

4 Things We Learned at the 5th Annual Small Business Week Event sponsored by Constant Contact

InMotion Hosting attended the 5^th Annual Small Business Week put on by Constant Contact at Pasadena City College on May 13^th, 2015. The event was organized by the Small Business Administration (SBA) with the Small Business Development Center (SBDC) as a primary sponsor. Continue reading –>