Dive into the world of impactful digital communication with our comprehensive series of articles on email marketing. Discover the strategies, techniques, and best practices that transform your email campaigns into powerful tools for engagement, conversion, and relationship-building. From crafting compelling content to optimizing deliverability and measuring success, our expert insights will equip you with the skills to harness the true potential of email marketing. Whether you’re a seasoned marketer or a curious beginner, explore this resource to elevate your brand’s outreach and connect with your audience in meaningful ways.
ROAS (Return on Ad Spend) is a key metric that helps marketers determine the efficacy of their advertising spending and craft effective strategies for better outcomes. Businesses with well-optimized ROAS strategies usually achieve higher profits.
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CPA stands for “Cost Per Action”. That means CPA marketing is a type of affiliate marketing through which you get paid for driving specific actions, such as getting someone to sign up for a free trial or make a purchase.
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You probably have heard that retaining customers is significantly less expensive than acquiring new ones. Not only that, but your loyal repeat customers spend on average 67% more than first time buyers.
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Did you know that almost half of the world’s population speaks more than one language?
That’s a pretty staggering number, and it proves just how important localization is for businesses. In fact, 75% of customers are more likely to buy from a brand again if they get support in their native language.
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Do you remember the days when you had to take a picture with your own camera to get a nice image for your website? Skip ahead a few years and you have Photoshop, search engines, and stock photo libraries at the touch of a button.
Now, in the race to make things even simpler and faster, the industry has evolved once again. Artificial intelligence can now generate images for you based on simple text input.
Pillar pages should be a cornerstone of your content development strategy. They usually serve as one of the main landing pages on content hubs such as a blog or a knowledge base.
In short, pillar pages establish the foundation on which topic clusters are built.
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Marketing tools are a great way to advertise your business and get your website noticed.
That’s why it’s important to choose a hosting provider and plan that offers a wide range of tools you can utilize to get your brand out there.
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When you’re trying to determine the best avenues for advertising, YouTube should be a serious consideration. This is due to the fact that it is a major platform with billions of users. Your next questions are probably “how much does YouTube advertising cost?” and “how can I track the success?” YouTube uses a metric called CPM, which is the average cost for receiving 1,000 impressions on your ad. If you’re not familiar with impressions, it’s a metric used to determine how many people actually see your ad.
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The digital marketing funnel is a modern, online strategy for gaining and retaining clients for your business. The four steps to the digital marketing funnel are:
Geotargeting is the practice of serving up different advertisements or content to consumers based on their geographic location.
In this article, we will explain what geotargeting is, how it works, and why you should use it. We will also go over how location targeting can be optimized using Google Ads, as well as some of the top geotargeting best practices.
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There’s a lot of misinformation regarding how to start a podcast and why it’s worth the effort. Do you need web hosting to podcast? What equipment and software do you need to make podcast? Read on to learn:
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For some reason or another, you may be looking to choose a free video hosting platform and you’re not sure where to start. To be sure, video is becoming more and more important.
With Cisco reporting that by 2022 videos will make up 82% of all online consumer internet traffic, hopefully, you already know the reasons your website needs video.
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When troubleshooting email issues, it’s a good idea to re-familiarize yourself with the process behind email delivery and how your host processes email.
Becoming better acquainted with how email works will help you troubleshoot issues you may have in the future. While it may seem anachronistic, email is still an important part of the Information Technology landscape.
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No matter who you are or where you are, you’ve probably got an email account (or several). Even though we live in the age of social media apps and new digital landscapes, the email account is still the starting point for a myriad of services we subscribe to and buy from. This is why it’s critically important to adopt a well-developed email marketing strategy.
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Once you have your website up and running on a VPS hosting service, you should give serious consideration to switching over your company’s emails to the same VPS. If your business is like most others, you probably rely on email and the idea of not having access to it can send shivers down your spine.
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