4 Ways A Professional Email Address Can Help Drive Sales

A professional email address is something you need no matter what kind of business you run.

Whether you want to reinforce your brand, build trust with your client base, or just appear more professional to potential prospective customers, a professional email address offers a plethora of benefits for you and your business.

In this article, we will break down exactly what a professional email address is, and how having one can elevate your business and help increase sales. 

What is a Professional Email Address?

A professional email address is one that ends in a custom domain name. 

There is no shortage of free email service options, but those options don’t appeal to customers as much as a custom email name that matches your business. 

Using an email address ending in a custom domain name can influence how others see your company and help legitimize your brand or business. 

An example of this could be using [email protected] instead of [email protected]. 

Top Benefits of a Professional Email Address

Now that you know what a professional email address is, let’s take a look at the top ways they can improve your business and drive sales. 

More Professional

One of the main benefits of having a professional email address is right there in the name. It makes you look more professional.

When your email address and business name match, customers are less likely to ignore your emails, and those customers will know you mean business when they see emails from you. 

Not only does your professional email address look better to customers, but it also looks better to email spam filters. That means there is less of a chance you end up in someone’s junk folder. 

Better Branding

Whether you are the CEO of a company or a member of the customer service team, you are a representative of your business, and you carry its name with you wherever you go. 

Email is the word-of-mouth marketing of the web and when you use a professional email address to reach out to or communicate with a customer, you help reinforce the brand you represent. 

If you neglect to use your own email address when emailing with customers, there’s a good chance they won’t be as likely to associate you with your brand. 

Build Trust

When you use a professional email address consistently to contact your customers, you help build their trust in you. 

Having an email address that matches the name of your website demonstrates to your customers that you are serious about your business as well as builds trust with potential future customers or collaborators. 

On top of that, having a professional email address can help drive sales. When you choose an email address that is directly linked to your website, customers can then use that email address to find you, your website, and your products or services. 

Improved Security

Another great benefit of using a professional email address is that it ups your security game. 

When you use a custom email domain, you have the ultimate say over who can use accounts associated with that email address. It gives you the ability to easily add and remove users as your team grows or changes. 

Additionally, using your own email address means that you will either be hosting the data associated with that account in-house, or through whatever company is hosting your email service. 

That means that in the event of an emergency, your email and all its valuable data is secure and accessible, allowing business to continue as normal. 

Having a professional email address is a surefire way to give your business added credibility and help drive sales. 

When your email address matches your business name, you signal to customers, collaborators, and potential prospective clients that you are serious about your business and expect to be taken seriously when you reach out to them. 

Looking for a great option for your professional email address? Check out Google Workspace.