If you want to take your online store to the next level, you must have “Buy Now” buttons to make purchasing super simple. Installing a Buy Now plugin is important as it eliminates confusion for your website traffic and simplifies the buying process.
We are living in a time of choice. Customers not only want, but expect, a range of options. When it comes to your online store, that means providing a wide variety of products or services and streamlining the purchasing process.
It is important to offer your customers whatever purchasing option that makes them feel most secure – whether it’s PayPal, Apple Pay, or Venmo. If you already offer several options, you’re off to a great start. But today, advances in technology allow customers to make a purchase without ever entering any personal information or even a credit card number – and they want that.
What Are Buy Now Buttons?
Buy Now Buttons are a quick and easy way to allow customers to make a purchase, without adding products to a shopping cart or going through the entire checkout process. They can be added anywhere on your WordPress site from your actual online store to individual blogs or even your home page. With embeddable shopping carts, you can monetize any page on your website.
Why Use a Buy Now Button?
A traditional eCommerce flow for a customer is to browse a site, add items to a cart, then view the cart and proceed to a checkout area. Some retailers make it even more difficult by making customers click on “edit” or something similar in order to adjust or remove items.
A Buy Now button bypasses most of those steps, allowing the customer to click on the button and go directly to payment. Offering this as a purchasing option in your online store benefits both you and your customers: you’ll be able to sell to a wider audience by offering more choice and your customers will be able to purchase products more easily without going through multiple steps.
Installing a Buy Now Button
There are dozens of ways you can add a Buy Now button to either your eCommerce store or your blog, but today we’re going to tell you how to add a PayPal button to your WordPress eCommerce store.
Adding a Buy Now button is similar to adding a cart button, so if you’ve done that, you already have the basics down pat. The main difference is the shortcode used to add the button to a page.
To install a Buy Now button, use the following code:
[wp_eStore_buy_now_button id=PRODUCT-ID]
Just replace “product-id” with the actual product you are selling. For example:
[wp_eStore_buy_now_button id=1]
Each ‘Buy Now’ type button can have a unique return URL, so when the customer clicks on the button, they’ll be sent to a specific URL after payment (like PayPal).
You can also customize the buy button image with a unique design by specifying the image URL in the “Button Image URL” field of the product.
Not tech savvy? There are several plugins that can create a Buy Now button for you – for PayPal or any other payment gateway. You can get a Buy Now plugin from any of your favorite providers. In addition, our design experts can help you create a new eCommerce site from scratch (or just update the one you already have).
Conclusion
Buy Now buttons are becoming the new norm. Why? Online shoppers are all about convenience – and one of the final but most important considerations is the actual checkout process.
In a brick and mortar store, customers have to wait in line to make a purchase – sometimes for a very long time if the store is busy. That’s one of the reasons more shoppers are heading online – they want to avoid a wait.
A Buy Now button allows them to get exactly what they need when they need it, without going through a complicated checkout process. And when you allow them to check out as quickly and efficiently as possible, they’ll keep coming back. Go ahead and start looking at all the Buy Now plugin options and get your website ready to convert!
