As the Senior Product Marketing Manager, you’ll play a pivotal role in shaping the go-to-market strategy for InMotion Hosting’s core product lines. This role requires a strategic thinker with strong storytelling skills, and a data-driven approach to drive product adoption, customer retention, and revenue growth.
You’ll work closely with cross-functional teams, including Product Management, Sales, Customer Success, and Paid Media, to develop positioning, messaging, and strategies that communicate our product value and differentiate InMotion Hosting in a competitive market.
What You’ll Do and How You’ll Make Your Mark:
- Develop compelling product messaging and positioning, translating technical features into clear, customer-focused language that drives product understanding and engagement.
- Collaborate with the product and sales teams to create content such as product briefs, FAQs, feature guides, and marketing collateral that resonate with target audiences.
- Support go-to-market strategies for new product launches, aligning messaging with market needs and customer pain points.
- Conduct competitive analysis to refine positioning and uncover opportunities for differentiation, inform product development, messaging themes, and marketing strategies.
- Assist in campaign execution, tracking product performance, and gathering feedback for continuous improvement.
- Monitor industry trends and customer feedback to ensure product messaging stays relevant and aligned with market shifts.
- Serve as a leader and a mentor to more junior team members. Identify strategic plans to help them grow in their skillset, reach their professional goals, and achieve strategic company goals.
- Develop impactful sales collateral and comprehensive training programs to arm sales teams with the training and tools needed to effectively communicate the value of the portfolio.
- Evangelize our product lines through public speaking, analyst briefings, and thought leadership (blogs, articles, social media).
Who You Are and What You’ll Need to Succeed:
- 4+ years of experience in product marketing, marketing communications, or a related field preferably with enterprise software or SaaS services.
- Excellent writing and communication skills, with the ability to craft clear, persuasive messaging that connects with diverse audiences.
- Strong understanding of positioning and messaging strategies for product differentiation.
- Familiarity with conducting competitive research and analysis to inform go-to-market strategies.
- A passion for learning and staying updated on industry trends and best practices.
- Strong preference for marketing experience specific to web hosting, WordPress or other similar tech product lines.
- Experience leading cross-functional teams to deliver complex initiatives.
- Demonstrated success in dynamic and highly matrixed environments.
- Experience using data to make informed decisions, analyze business trends, and identify growth opportunities.
- Experience leading projects among cross-functional team members under tight deadlines.
- A drive to continuously improve by exploring industry trends and best practices.
What You’ll Get:
- Profit sharing opportunities
- Customizable 401(k) plans that include company matching
- Medical, Dental, Vision Disability, Life Insurance
- Reimbursement for tuition, certifications, or professional memberships
- Additional paid time off to volunteer in your community
- Opportunities for professional growth through career coaching, job shadowing, and company-wide trainings
- Recognition for your years of service
- Wellness initiatives
About Us:
Founded in 2001, InMotion Hosting is a privately held provider of traditional web hosting and ultramodern XaaS solutions. InMotion Hosting has set itself apart from the competition with hundreds of thousands of customers, a permanent commitment to top support, and ongoing successes in technological innovation. These are exciting times at InMotion as we expand our brands to service the next generation of customer needs.
Location: Remote within the United States with occasional travel, as needed.
You can see more information about our company culture and our current products and services by following these links:
