How do I install Google Analytics to WordPress using a plugin?

WordPress provides different options to measure its performance, but Google Analytics is the most used option for checking the statistics of your website. Google Analytics can be installed without a plugin but this tutorial will demonstrate how you can install it using a Google Analytics plugin. There are many Google Analytics plugins, but the one used in this tutorial will be the Google Analytics Dashboard for WP. It provides you access to the Google Analytics data without having to leave the WordPress Administrator interface.

Installing the Plugin for Google Analytics – Google Analytics Dashboard for WP

  1. Log into the WordPress Administrator
  2. Click on plugins
    Click on Plugins.
  3. Click on Add New
    Click on Add New.
  4. Search for Google Analytics dashboard plugin
    Search for the plugin that we will be using in this tutorial – Google Analytics Dashboard for WP.
  5. Select install now
    When you see the plugin option appear, click on the Install Now.
  6. Activate plugin
    Click on Activate.

How to Authorize the Plugin to connect to Google Analytics

Once the plugin has been installed, the next part is to authorize the plugin to connect to Google Analytics.

  1. If you are not logged in the WordPress Administrator, log in.
  2. Google Analytics in menu
    With the plugin installed, you will see the option for Google Analytics in the menu. Click on Google Analytics.
  3. Click on Authroize plugin
    You will be brought to the Google Analytics Settings page. Click on Authorize Plugin in order to start the plugin authorization process.
  4. Click on Get access code link
    You will see the Google Analytics Settings page. You will see a link labeled Get Access Code. Click on this link.
  5. Connect to Google Account
    It will attempt to login to your Google Account. You will need to select the appropriate account.
  6. Click to Allow access to Analytics
    Once you have selected the account there will be a window asking for you approval to allow access to Google Analytics. Click on the Allow button to proceed.
  7. Copy Access Code
    Copy the code that you see next.
  8. Paste Access Code
    Go back to your WordPress site and paste the code into the Access Code field.
  9. Save Access code
    Click on Save Access Code.
  10. Select website to track and make settings changes if needed
    You will then be brought to the General Settings page. Select the account that you wish to track, if you have multiple accounts. Make any settings changes if need.
  11. Save changes
    Click on Save Changes.

That completes the plugin authorization. You will need to add the tracking code to your website in order for Google Analytics to track your website activity. Follow the steps below to add the tracking code.

Adding the Google Analytics Tracking Code to your WordPress Website

Google Analytics requires that you add code to your theme files. As with any change made to your site, it is highly recommended that you perform a full backup of the site so that you can recover should anything unexpected happen during the installation process.

Obtain the Google Tracking code

  1. Login to Google Analytics
  2. Click on Admin icon
    In the menu at left scroll down until you see the gear icon that is used for the Admin section. Click on this section.
  3. Select website to be tracked
    Select the property (website) that you wish to track by clicking on the drop-down menu under the property section.
  4. Click on Tracking Info section
    Under the column you will see an option labeled Tracking Info. Click on Tracking Info.
  5. Click on Tracking Code
    This will bring up another set of options. Click on the one labeled Tracking Code.
  6. Copy code
    A column of text will appear on the right with your Tracking ID, Status and then a Website Tracking section. You will see a window with the Global Site tag (gtag.js) Copy this text and then go to your WordPress site.

Apply the Google Tracking Code into the WordPress theme’s header

  1. Log into the WordPress Administrator
  2. Click on Appearance
    Click on Appearance and then click on Editor.
  3. Find header.php
    A typical WordPress theme will have a Theme Header (header.php). Find this file in the list at right, then click on the file link. It will open the file in the editor. If you have a theme where the file doesn’t seem to have a header.php file, then contact the theme’s developer for assistance.
  4. Paste tracking code and save
    Paste the Global Site Tag (gtag.js) code that you copied earlier into the header.php file above the “</head&rt” tag in the header.php file.
  5. Click on Update File in order to save the code changes.

BoldGrid users – how to add the Google Tracking Code to your theme’s header

The BoldGrid plugin can affect how the menus appear. Please refer to the directions below to properly add the code to the header section of your BoldGrid site.

  1. Log into the WordPress Administrator
  2. Click on Customize
    Click on Customize.
  3. Click on Advanced
    Click on Advanced.
  4. Click on Header Settings
    Click on Header Settings.
  5. Paste the tracking code
    In the field provided under Custom Header HTML paste the Global Site Tag (gtag.js) code.
  6. Save the changes and publish
    Then click on Save & Publish button at the top of the column in order to save your changes.

Once you have completed adding the tracking code then you will have completed the process of setting up Google Analytics tracking for your website using a plugin in WordPress. For further information on the use of the Google Analytics Dashboard plugin, please see this tutorial or video.

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