Redirect slows site load times significantly

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InMotionFans
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When visitors reach my site they are met with a 301 redirect which causes a signficant delay on my loading times. I think it may have something to do with having a forced www or maybe the ssl certificate but I'm not finding a solution through traditional support search and google search. How do I update my hosting to have a fixed location that avoids the 301 redirect?
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IMH Support Agent 5
Hello, Thank you for your question about site redirects and load time. It is possible for redirects to slow down a load to some degree if there are a lot of rules contained within. However, most redirects are not long enough to cause serious load. This means it is more likely that site optimization can mitigate the load times. I ran a GTMetrix scan of the site to where opportunities for optimization could be found. If you run the scan, and click on the "waterfall" tab, you can see that there are some large images being downloaded from third party servers. Since these cannot be cached in your site, they can increase load times significantly. In addition to that, it looks like a good amount of Javascript is being run while the page is still loading. It is recommend to "defer" Javascript parsing until the page has completed its initial load. These are WordPress theme design/development issues. Best, Christopher M.